The Side Hustle Sports Bar Opens in St Paul’s With 5,000 Free Pints
A Fresh Take on Sports Viewing Comes to the City
St Paul’s is about to become a much more exciting destination for sports fans this summer. The Side Hustle, a contemporary sports bar from Nightcap Group, is opening its doors on Friday, 5th June at 130 Wood Street—just steps from the iconic cathedral that’s defined the City skyline for centuries. This isn’t your typical dimly-lit pub with mismatched furniture and sticky floors. Instead, expect a thoughtfully designed space that celebrates sporting culture in fresh, Instagram-worthy ways. Neon signage, bold wall graphics, and industrial finishes of exposed brick, timber and steel create an atmosphere that feels simultaneously energetic and sophisticated. The bar’s location is particularly strategic: it’s positioned near major transport links and right in the heart of London’s financial district, making it accessible whether you’re a local worker, a tourist exploring landmarks like Big Ben and Trafalgar Square, or someone venturing into the city specifically for the sporting season ahead.
Why This Summer Is the Perfect Launch Window
The timing couldn’t be better. Summer 2026 is shaping up to be an absolute bonanza for sports enthusiasts, with the World Cup kicking off just days after opening, followed by Wimbledon at the end of June, plus major fixtures spanning horse racing, cycling, cricket, rugby league, and Formula 1. The Side Hustle is arriving when demand for communal viewing spaces will be at peak levels. Beyond watching matches on oversized screens, the venue promises loaded fries, gourmet burgers, and wings—proper food to accompany the action. There’s also a focus on creating memorable experiences: limited-edition merchandise drops timed with major tournaments, interactive photo opportunities, and a social atmosphere designed for both hardcore sports devotees and casual fans looking for a great night out. Carly Pitman, head of brands at Nightcap Group, explains the vision: “We’re creating a space where the experience—the atmosphere, the people, the energy—matters just as much as the game itself.”
Launch Day Festivities and How to Claim Your Free Pint
The opening celebration on 5th June will feature live entertainment that reflects the venue’s commitment to atmosphere. A choir will perform two 45-minute sets directly outside St Paul’s Cathedral, creating a memorable soundscape that honours the neighbourhood’s cultural heritage while celebrating the new venue. Here’s the catch that’ll get locals talking: 5,000 branded tennis balls will be distributed—a cheeky nod to Wimbledon’s imminent return. Between 5th and 16th June, anyone with a tennis ball can redeem it at The Side Hustle for a free pint of Coors. For St Paul’s regulars, office workers in the area, and Londoners seeking new social destinations, this represents genuine value during what’s typically an expensive time to go out. Keep an eye on the bar’s social media channels for announcements about which fixtures will be showcased throughout the summer and beyond. With London’s iconic landmarks drawing visitors year-round, The Side Hustle positions St Paul’s as more than just a sightseeing stop—it’s becoming a hub for community and entertainment.
Source: A New Sports Bar Is Opening in St Paul’s With 5,000 Free Pints Up For Grabs
