Nonna Bakery Opens in Covent Garden: Half Price Sundays
A Taste of Sicily Arrives in Covent Garden
Nonna Bakery has officially opened its doors on Drury Lane, bringing authentic Sicilian baking traditions to one of London’s most vibrant neighbourhoods. This marks the brand’s second UK location, following a successful debut in Holborn earlier this year that drew queues stretching down the street. Founded by Matteo Cicero, a Sicilian lawyer who couldn’t source the traditional bread from his homeland, Nonna began in Shanghai in 2022 and now operates 15 locations across China.
The Covent Garden location sits perfectly positioned near the hustle and bustle of Trafalgar Square and the historic theatres that make this area essential to London’s cultural identity. Drury Lane itself has become increasingly popular with independent businesses and food traders seeking to serve the thousands of visitors and workers who pass through daily. The new 161 Drury Lane site features a striking curved island counter that creates an inviting, bakery-forward experience. For locals and tourists alike, this represents another quality addition to Covent Garden’s food scene, offering respite and refreshment between shopping, theatre trips, or exploring nearby landmarks.
What’s on the Menu—And What Makes It Special
Walk through Nonna’s doors and you’ll discover the full range of Italian pastries and breads that built the brand’s reputation. Expect cornetti filled with pistachio cream, chocolate, or seasonal custard variations. Their ricotta cannoli are authentic Sicilian, prepared fresh daily. The focaccia and regional breads are baked throughout the day, ensuring customers always find warm, artisan-quality options.
What sets the Covent Garden location apart are two exclusive menu items you won’t find elsewhere. The Eton Mess Maritozzo reimagines the traditional Roman sweet bun by layering it with cream, fresh strawberries, and meringue—a clever nod to British dessert traditions. The Pane Cunzatu is a Sicilian sandwich originating from the Aeolian Islands, where co-founders Matteo and Dr Jonathan Hazon first met, adding personal heritage to the offering. These exclusives reflect how independent food businesses increasingly customise menus for their local communities rather than rolling out identical offerings across all locations. For Covent Garden residents and workers, this means unique products that celebrate both Italian roots and London’s cosmopolitan character.
Your Action Plan: 50% Off Sundays This November
Here’s the deal that matters to your wallet: Nonna Bakery is offering 50% off all purchases every Sunday throughout November 2026 for LOTI INSIDERS members. Simply show your membership pass at the till to redeem the discount. The offer runs from Sunday, 1st November through Sunday, 29th November, giving you four full weeks to explore their menu at half price.
This is an excellent opportunity to discover what the buzz has been about without committing full price. Whether you’re looking for a weekend breakfast treat, a mid-morning pastry break, or provisions for a Covent Garden theatre outing, the savings make this the perfect time to visit. The bakery is located at 161 Drury Lane, WC2B 5PN, easily accessible from the tube or by walking from nearby attractions. For full menu details and opening hours, visit nonnabakery.co.uk. Mark your calendar now—these kinds of opening promotions don’t last long, and word spreads quickly in our neighbourhood. This Sunday promotion is Nonna’s way of welcoming the local community while building a loyal customer base in one of London’s most foot-trafficked areas.
Source: INSIDERS | Enjoy Half Price Sundays At Nonna Bakery Covent Garden
