Dua Lipa’s Favourite Fitzrovia Pub Is Guy Ritchie’s Hidden Gem
A Slice of Hollywood Glamour Meets Historic London Charm
Nestled on Conway Street in Fitzrovia, just a short walk from Warren Street station, Lore of the Land has quietly become one of central London’s most sought-after destinations—and now we know why. The gastropub recently earned the prestigious seal of approval from international pop star Dua Lipa, who named it among her favourite spots to eat and drink across the capital. What makes this endorsement particularly intriguing is the ownership: the venue is helmed by acclaimed Hollywood director Guy Ritchie, bringing a distinctive cinematic sensibility to London’s pub culture. The building itself carries centuries of history, with roots tracing back to the 1700s and documented pub operations since 1829. Ritchie acquired the property in 2018, transforming it while preserving its authentic character. The three-storey venue captures that rare quality Fitzrovia residents and visitors crave—genuine atmosphere that feels both welcoming and special. With its proximity to other london attractions like Soho’s vibrant entertainment scene and the cultural institutions nearby, the pub occupies a coveted spot in the neighbourhood’s social landscape.
Inside the Venue: Where Heritage Meets Contemporary Hospitality
Step inside Lore of the Land and you immediately understand Dua Lipa’s attraction to the space. The ground floor features a rustic copper and pewter-topped bar that invites lingering conversation, while intimate nooks throughout the three floors create perfect settings for everything from casual catch-ups to special occasions. The decor balances period authenticity with curated contemporary art—eclectic pieces line the walls, giving the pub a gallery-like quality that sparks conversation. The drinks programme deserves particular mention: the bar stocks thoughtfully selected craft beers and a carefully considered wine list that elevates the experience beyond typical pub offerings. Upstairs, a dedicated restaurant space showcases seasonal small plates and sharing boards, with a charcoal-fired oven and bespoke grill producing dishes that transcend standard pub fare. The Sunday roast has reportedly become legendary enough that reservations disappear as quickly as festival tickets. For Fitzrovia residents and workers, this venue represents something increasingly rare—a neighbourhood gathering place with genuine quality and character. The open kitchen design adds theatre to dining, while the overall ambiance is precisely what Dua Lipa described: compelling enough to make you cancel afternoon plans.
What This Means for Fitzrovia and Local Community
The prominence of Lore of the Land in celebrity circles and media attention carries real implications for the Fitzrovia community. The venue attracts visitors from across London and beyond, bringing economic activity to the neighbourhood while maintaining an unpretentious character that respects local residents. For those living and working in the area—from creative professionals to families—having a quality gastropub of this calibre nearby raises the neighbourhood’s appeal and provides a genuine community gathering space. The success of Ritchie’s venture demonstrates that established neighbourhoods can refresh themselves while honouring their heritage. Local businesses benefit from increased foot traffic, while the venue’s commitment to quality cooking and hospitality sets a standard that influences the broader neighbourhood dining scene. For visitors, Lore of the Land offers an authentic London experience distinct from the tourist circuits around Big Ben and Buckingham Palace. Whether you’re a Dua Lipa fan seeking her favourite haunts or simply someone searching for exceptional food and atmosphere, this Fitzrovia gem rewards a visit. The neighbourhood’s combination of historic character, creative energy, and increasingly sophisticated venues makes it worth exploring beyond the traditional London attractions.
