Burberry x Palace Collab Lands on Poland Street, Soho This November
A New Shop on Poland Street Brings Heritage Fashion to Soho
If you’ve walked along Poland Street lately, you’ll have noticed the hoardings going up. From Thursday 5 November 2026, number 8 becomes home to Palace Skateboards’ newest shop, and it’s the place to be for a collaboration that has Londoners talking. Burberry, the 170-year-old luxury house that began as a Basingstoke outfitter in 1856, is teaming up with Palace, the 17-year-old skate label whose triangle logo has become a fixture on the city’s streets. The result is a limited edition range that brings together two very different parts of London’s style story.
Soho has always been the neighbourhood where things get a bit unexpected. It’s a short stroll from Oxford Circus and Carnaby, and not far from Trafalgar Square if you fancy a walk through the West End’s busiest corners before you join the queue. Poland Street is narrow and lively, with cafes, record shops and independent boutiques, so the new store fits neatly into an area that already values creativity and individuality. For local shoppers, that means a quieter, more characterful alternative to the crowds on Oxford Street.
The collection itself is a playful mash-up. Expect skateboards, caps and windbreakers finished in Burberry’s signature nova check, alongside trench coats where the Burberry horse appears to leap out of Palace’s triangle. There’s even an umbrella, which feels exactly right for a London launch. Palace has promised further store exclusives, so this won’t be just a one-day drop.
Who Stands to Gain, and Who Needs to Plan Ahead
For Palace, the collaboration is a chance to reach a wider audience while staying true to its skate roots. The brand has built a loyal following over nearly two decades by mixing streetwear with humour and a sense of community, and this partnership keeps that energy front and centre. For Burberry, it’s a deliberate move to connect with younger buyers who may know the house more from the street than from its flagship counters. Both brands gain credibility from the pairing, and the Poland Street shop gives them a physical space to meet customers face to face.
Local independent retailers and cafe owners on and around Poland Street may also feel the benefit. A launch like this brings foot traffic, and people who arrive early for a limited drop often stay for coffee, lunch or a browse of neighbouring shops. Those running small businesses nearby should consider what they can offer queuing customers, whether that’s a flexible opening hour, a takeaway option or simply a friendly welcome.
For shoppers, the key message is that Palace describes the pieces as highly, highly limited. Sizes and designs may sell out quickly, and the best approach is to plan rather than hope. Follow the brand’s Instagram account, @palaceskateboards, for official updates on timings and queue arrangements, and be wary of resellers who may appear online before the shop opens. Arriving early, with a charged phone and realistic expectations, is the most sensible way to approach the day.
Make a Day of It: Burberry History Across the City
If the collaboration whets your appetite for Burberry, there’s a free way to dig deeper. The V&A, the museum in South Kensington, is hosting an exhibition dedicated to the brand’s iconic trench coat, a garment that has travelled from wartime utility wear to a symbol of British style. Entry is free, which makes it an easy addition to a day of London culture. Check the V&A’s website for current opening times and any booking requirements before you go, as popular shows can get busy at weekends.
The trip can be turned into a proper Burberry day. Start with a morning at the V&A, then take the Tube or a bus back into the centre and head to Poland Street in the afternoon. If you’re still exploring after that, the route takes you past some of the city’s best-known landmarks. Tower Bridge is a tempting detour for anyone travelling east along the river, and Big Ben and Buckingham Palace are close enough to visit on a longer walk through Westminster. Each is a reminder of the London heritage that shaped Burberry’s history.
For residents, the wider impact is a small but welcome boost to the city’s cultural calendar. Pop-ups and collaborations like this show how London’s fashion, music and skate scenes keep feeding each other. Our advice is to go early, support the independent businesses around Soho, and keep an eye on the Palace and Burberry channels for announcements about further exclusives. Whatever you pick up, you’ll have a story to tell about the day it all came together on Poland Street.
Source: Burberry Is Launching A Collection With Palace Skateboards
Fans planning to visit London Soho this November can catch the Burberry x Palace collection at its Poland Street pop-up.
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